Dialify Tech Content Writing Course:

Outline & Curriculum

Course Overview

This comprehensive Content Writing course by Dialify Tech, located in Mirpur, Dhaka, is

designed to equip aspiring writers, marketers, and business professionals with the

essential skills to create compelling, engaging, and effective content for various digital

platforms. Participants will learn the art of storytelling, SEO best practices, audience

engagement techniques, and how to craft content that drives results, all while adhering to

industry standards.

Learning Objectives

Upon completion of this course, students will be able to:

• Understand the fundamentals of effective content writing and its importance in digital

marketing.

• Conduct thorough research and identify target audiences.

• Develop compelling content strategies for different platforms and purposes.

• Write various types of content, including blog posts, website copy, social media

updates, and email newsletters.

• Apply SEO principles to optimize content for search engines.

• Edit and proofread content for clarity, grammar, and style.

• Build a professional portfolio showcasing their content writing skills.

• Understand ethical considerations and best practices in content creation.

Course Modules & Curriculum

Module 1: Introduction to Content Writing

• What is Content Writing?

• Definition and its role in digital marketing

• Types of content: blogs, articles, website copy, social media, email, video scripts

• The importance of quality content for businesses and brands

• Understanding Your Audience

• Buyer personas and target audience research

• Identifying audience needs, pain points, and interests

• Tailoring content to different audience segments

• The Content Writing Process

• Brainstorming, outlining, drafting, editing, publishing, promoting

• Setting content goals and KPIs

Module 2: Crafting Engaging Content

• Storytelling in Content

• Techniques for captivating readers

• Emotional connection and narrative arcs

• Headline and Introduction Mastery

• Writing irresistible headlines that grab attention

• Crafting engaging introductions that hook readers

• Body Copy and Structure

• Organizing content for readability (headings, subheadings, bullet points)

• Using clear, concise, and persuasive language

• Call-to-Actions (CTAs) that drive conversions

Module 3: SEO for Content Writers

• Introduction to SEO

• How search engines work

• Understanding keywords and search intent

• Keyword Research

• Tools and techniques for finding relevant keywords

• Long-tail keywords and their importance

• On-Page SEO for Content

• Optimizing titles, meta descriptions, and URLs

• Keyword placement and density

• Image optimization and internal linking

• Understanding Google Algorithms

• Brief overview of major algorithm updates and their impact on content

Module 4: Writing for Different Platforms

• Blog Post Writing

• Structure of a successful blog post

• Researching and citing sources

• Promoting blog content

• Website Content (Landing Pages, About Us, Service Pages)

• Writing persuasive and informative website copy

• Focusing on user experience and conversion

• Social Media Content

• Platform-specific writing styles (Facebook, Instagram, LinkedIn, Twitter)

• Crafting engaging captions and hashtags

• Email Marketing Content

• Writing effective subject lines

• Crafting engaging email newsletters and promotional emails

Module 5: Editing, Proofreading, and Style

• The Importance of Editing

• Self-editing techniques

• Peer review and feedback incorporation

• Grammar, Punctuation, and Spelling

• Common mistakes and how to avoid them

• Using grammar checking tools (e.g., Grammarly)

• Developing a Unique Writing Style

• Finding your voice as a writer

• Adapting style to different brands and audiences

• Fact-Checking and Credibility

• Ensuring accuracy and trustworthiness of information

Module 6: Content Strategy and Planning

• Developing a Content Calendar

• Planning content topics, formats, and publication schedules

• Tools for content management

• Content Repurposing and Distribution

• Turning one piece of content into multiple formats

• Strategies for reaching a wider audience

• Measuring Content Performance

• Key metrics: engagement, traffic, conversions

• Using analytics tools (e.g., Google Analytics)

Module 7: Building Your Portfolio & Career Guidance

• Creating a Professional Portfolio

• Showcasing your best work

• Crafting compelling case studies

• Building an online presence (LinkedIn, personal website)

• Freelancing and Career Opportunities

• Finding clients and job opportunities

• Setting rates and managing projects

• Continuous learning and professional development

Project Work

Throughout the course, students will undertake a comprehensive content writing project,

which includes developing a content strategy for a given niche, writing multiple pieces of

content (e.g., blog post, website page, social media series), optimizing them for SEO, and

presenting their work as a portfolio piece.

Tools Covered

• Google Docs / Microsoft Word

• Grammarly / Hemingway Editor

• Basic Keyword Research Tools (e.g., Google Keyword Planner - conceptual

understanding)

• Content Calendar Tools (e.g., Trello, Asana - conceptual understanding)

• Google Analytics (for performance measurement - conceptual understanding)

Target Audience

• Aspiring content writers, copywriters, and bloggers.

• Marketing professionals looking to enhance their content creation skills.

• Small business owners and entrepreneurs managing their own content.

• Anyone interested in developing strong written communication skills for digital

platforms.

Prerequisites

• Basic computer literacy and internet navigation skills.

• A good command of the English language (or the language of instruction).

• A keen interest in writing and digital communication.