Google Adsense

গুগল অ্যাডসেন্স


Dialify Tech – Google AdSense Course

Mirpur, Dhaka


Course Overview

This comprehensive Google AdSense course is designed to equip website owners, bloggers, and content creators with the knowledge and skills to monetize online content effectively.

Participants will learn how to:

  • Set up and optimize AdSense accounts

  • Understand and manage ad formats

  • Improve ad performance

  • Maximize revenue while complying with Google policies


Learning Objectives

By the end of this course, participants will be able to:

  • Understand how Google AdSense works in online monetization

  • Set up and integrate AdSense on websites and YouTube

  • Select and optimize ad formats & placements

  • Analyze AdSense reports and identify performance gaps

  • Implement strategies to boost earnings

  • Stay compliant with Google policies

  • Troubleshoot common AdSense issues

  • Develop a long-term content monetization strategy


Course Modules & Curriculum

Module 1: Introduction to Google AdSense

  • What is AdSense & how it works

  • Key benefits for content monetization

  • Essential terms: CPC, CPM, CTR, RPM, impressions

  • Eligibility requirements & Webmaster Guidelines

  • Navigating the AdSense interface (Dashboard, Reports, Payments, Policies)


Module 2: Setting Up Your AdSense Account

  • Prerequisites & application process

  • Common rejection reasons & solutions

  • Integrating AdSense code (manual & via plugins)

  • Verifying site ownership

  • AdSense for YouTube & integration with other Google products


Module 3: Ad Formats & Placement Strategies

  • Ad types: Display, In-feed, In-article, Auto Ads, Link units

  • Auto Ads vs. Manual Ads (setup & customization)

  • Optimal ad placement strategies (above vs. below the fold)

  • Heatmap analysis for ad positioning

  • Balancing user experience with monetization


Module 4: Maximizing AdSense Earnings

  • Traffic growth strategies (SEO, social media, content marketing)

  • Content optimization: high-quality, keyword-rich, long-form content

  • Website speed, mobile-friendliness & UX improvements

  • A/B testing ad formats, placements & styles

  • Analyzing test results for performance improvement


Module 5: AdSense Reports & Analytics

  • Using AdSense reports (daily, weekly, monthly)

  • Key metrics: CTR, CPC, RPM, earnings trends

  • Creating custom reports & filters

  • Connecting AdSense with Google Analytics

  • Using data insights to optimize monetization


Module 6: Policies & Best Practices

  • Understanding AdSense policies (prohibited content, invalid traffic)

  • Common mistakes that lead to suspensions

  • Fixing policy violations & appeals process

  • Securing your account & maintaining account health


Module 7: Advanced Strategies & Future Trends

  • AdSense optimization tools (Publisher Toolbar, third-party tools)

  • Diversifying revenue (AdSense + Affiliate Marketing, Direct Ads)

  • Future of online advertising (privacy updates, cookies, new ad formats)

  • Building a sustainable long-term monetization strategy


Project Work

Participants will:

  • Apply for & set up a real AdSense account

  • Integrate ad codes into a website/blog

  • Select & test ad placements

  • Analyze performance reports
    👉 By the end of the course, each student will have a live, monetized website.


Tools Covered

  • Google AdSense Dashboard

  • Google Analytics

  • Google Search Console

  • WordPress (or other CMS)

  • Basic HTML/CSS for manual placements


Target Audience

  • Bloggers & content creators

  • Website owners seeking passive income

  • Digital marketers interested in publisher monetization

  • Beginners who want to monetize content effectively


Prerequisites

  • Basic computer & internet literacy

  • A live website/blog with original content (recommended)

  • Familiarity with basic website management concepts


Certification

✔ Participants will receive a Dialify Tech Google AdSense Certification upon completing the course and final project.

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