Telemarketing and Telesales Mastery
Company: Dialify Tech
Location: Mirpur, Dhaka

Course Description
This comprehensive course is designed to equip participants with the essential skills and
strategies required to excel in the dynamic fields of telemarketing and telesales. From
foundational communication techniques to advanced closing strategies and objection
handling, learners will gain practical knowledge and hands-on experience to drive sales,
build strong customer relationships, and achieve their targets effectively. The curriculum
emphasizes best practices, ethical considerations, and performance optimization to ensure
a professional and results-driven approach.

Learning Objectives
Upon completion of this course, participants will be able to:

• Understand the core principles and differences between telemarketing and telesales.

• Develop a deep understanding of their product or service to effectively communicate its
value.

• Master effective communication techniques, including active listening, clear
articulation, and persuasive language.

• Identify and qualify leads efficiently to maximize sales opportunities.

• Build rapport and trust with prospects over the phone.

• Effectively handle common objections and turn them into opportunities.

• Implement various closing techniques to secure sales.

• Develop robust follow-up strategies to nurture leads and maintain customer
relationships.

• Track and analyze performance metrics to continuously improve sales results.

• Adhere to legal and ethical guidelines in telemarketing and telesales operations.

Target Audience
This course is ideal for:

• Aspiring telemarketers and telesales professionals.

• Existing sales representatives looking to enhance their phone sales skills.

• Customer service professionals transitioning into sales roles.

• Business owners and entrepreneurs seeking to improve their sales outreach.

Course Curriculum

Module 1: Introduction to Telemarketing & Telesales
• Defining Telemarketing vs. Telesales

• The importance of phone sales in today's market

• Key characteristics of successful telemarketers/telesales professionals

• Setting personal and team goals

Module 2: Understanding Your Product/Service
• In-depth product/service knowledge acquisition

• Identifying unique selling propositions (USPs)

• Crafting compelling value propositions [1]

• Understanding customer needs and pain points

Module 3: Effective Communication Skills
• Telephone etiquette and professionalism

• Active listening and questioning techniques

• Vocal tone, pace, and clarity

• Building rapport and establishing trust [1]

• Scripting for opening calls (initial 20%) and adapting to conversations [1]

Module 4: Prospecting and Lead Qualification
• Sources of leads and lead generation strategies

• Qualifying leads (BANT, MEDDIC, etc.)

• Pre-call planning and research

• Overcoming gatekeepers

Module 5: Building Rapport and Trust

• Techniques for establishing credibility quickly

• Empathy and understanding customer perspectives

• Personalization in conversations

Module 6: Handling Objections
• Common objections in telemarketing and telesales

• Strategies for identifying and addressing objections [1]

• Turning objections into opportunities

• Role-playing and practice scenarios [2]

Module 7: Closing Techniques
• Recognizing buying signals

• Different closing methods (e.g., assumptive, alternative, summary)

• Handling last-minute hesitations

• Confirming commitments and next steps

Module 8: Follow-up Strategies
• Importance of timely follow-up

• Crafting effective follow-up emails (75-100 words) [1]

• Multi-channel follow-up approaches

• Nurturing long-term customer relationships

Module 9: Performance Tracking and Improvement
• Key Performance Indicators (KPIs) for telemarketing/telesales (calls, conversions, etc.)

[1]

• Using call trackers and CRM systems

• Self-assessment and continuous learning

• Recording and debriefing calls for improvement [1]

• The importance of consistent practice and repetition [1]

Module 10: Legal and Ethical Considerations
• Data privacy regulations (e.g., GDPR, local laws)

• Do Not Call (DNC) registries

• Ethical sales practices and transparency

• Handling difficult or abusive callers professionally [1]

Training Methodology
Dialify Tech's training will incorporate a blend of classroom instruction and hands-on
practice, following a structured approach to maximize learning and retention [2]. This
includes:

• Interactive lectures and discussions.

• Role-playing and simulated call scenarios with feedback.

• Live call practice with low-value leads (under supervision) [2].

• Analysis of recorded calls (where legally permissible) [1].

• Practical exercises and case studies.

• Skills assessments and certification upon completion [2].