Telemarketing & Telesales Mastery

Company: Dialify Tech | Location: Mirpur, Dhaka

Course Description

This comprehensive program equips participants with the essential skills, strategies, and confidence to excel in the fast-paced fields of telemarketing and telesales.

From mastering communication techniques to implementing closing strategies and objection handling, learners will gain practical knowledge and hands-on experience to:

• Drive sales results

• Build strong customer relationships

• Meet and exceed targets

The curriculum emphasizes best practices, ethical standards, and performance optimization to ensure a professional and results-driven approach.

Learning Objectives

By the end of the course, participants will be able to:

• Differentiate between telemarketing & telesales and their applications

• Communicate product/service value clearly and persuasively

• Apply active listening & persuasive communication techniques

• Identify, research, and qualify leads effectively

• Build trust and rapport with prospects

• Handle objections confidently and turn them into opportunities

• Use various closing techniques to secure sales

• Implement strong follow-up strategies to nurture relationships

• Track and analyze sales performance metrics

• Adhere to legal and ethical guidelines in phone-based sales

Target Audience

This course is ideal for:

• Aspiring telemarketers and telesales professionals

• Sales representatives seeking to sharpen phone sales skills

• Customer service staff transitioning into sales roles

• Entrepreneurs and business owners aiming to boost sales outreach

Course Curriculum

Module 1: Introduction to Telemarketing & Telesales

• Telemarketing vs. Telesales

• The role of phone sales in today’s business

• Characteristics of successful salespeople

• Goal setting (personal & team)

Module 2: Understanding Your Product/Service

• Deep product/service knowledge

• Unique Selling Propositions (USPs)

• Crafting compelling value propositions

• Identifying customer needs & pain points

Module 3: Effective Communication Skills

• Telephone etiquette & professionalism

• Active listening & questioning techniques

• Vocal tone, pace & clarity

• Rapport building & trust

• Scripting & adapting conversations

Module 4: Prospecting & Lead Qualification

• Lead sources & generation strategies

• Lead qualification frameworks (BANT, MEDDIC)

• Pre-call planning & research

• Overcoming gatekeepers

Module 5: Building Rapport & Trust

• Establishing credibility quickly

• Empathy & customer-first mindset

• Personalization in calls

Module 6: Handling Objections

• Common objections in telesales

• Strategies to resolve objections effectively

• Turning objections into sales opportunities

• Practice through role-playing scenarios

Module 7: Closing Techniques

• Identifying buying signals

• Closing methods: assumptive, alternative, summary

• Overcoming last-minute hesitations

• Securing commitments & next steps

Module 8: Follow-up Strategies

• Importance of timely follow-up

• Effective follow-up emails & scripts

• Multi-channel approaches (calls, email, SMS, CRM)

• Nurturing long-term customer relationships

Module 9: Performance Tracking & Improvement

• Key performance indicators (KPIs): calls, conversions, revenue

• CRM systems & call trackers

• Self-assessment & feedback loops

• Call recording analysis (where permissible)

• Continuous practice & repetition

Module 10: Legal & Ethical Considerations

• Data privacy laws (GDPR, local compliance)

• Do Not Call (DNC) registry rules

• Ethical selling practices

• Handling difficult or abusive callers professionally

Training Methodology

Dialify Tech applies a blended, hands-on approach to maximize retention:

• Interactive lectures & group discussions

• Role-playing & simulated calls with feedback

• Live call practice with supervised leads

• Recorded call analysis (legally permitted)

• Case studies & exercises

• Skills assessments & certification

Certification

✔ Upon successful completion, participants will receive a Dialify Tech Certification in Telemarketing & Telesales Mastery.