Dialify Tech Digital Marketing Course:

Outline and Curriculum

Course Overview

Dialify Tech, located in Mirpur, Dhaka, offers a comprehensive Digital Marketing course

designed to equip individuals with the essential skills and knowledge to excel in the

dynamic world of online marketing. This course covers a wide range of topics, from

foundational concepts to advanced strategies, ensuring participants are well-prepared

for various digital marketing roles.

Course Objectives

Upon completion of this course, participants will be able to:

Understand the core principles of digital marketing.

Develop and implement effective digital marketing strategies.

Utilize various digital marketing channels and tools.

Analyze campaign performance and optimize for better results.

Create engaging content for different platforms.

Manage social media presence and build online communities.

Implement SEO best practices to improve search engine rankings.

Execute successful paid advertising campaigns.

Leverage email marketing for lead generation and customer retention.

Understand web analytics and data interpretation.

Course Modules and Curriculum

Module : Introduction to Digital Marketing

What is Digital Marketing?

Definition and scope

Traditional vs. Digital Marketing

Benefits of Digital Marketing

Digital Marketing Landscape

Key channels and platforms

Understanding the customer journey in a digital world

Setting Up Your Digital Marketing Foundation

Website essentials

Google My Business setup

Introduction to analytics

Module : Search Engine Optimization (SEO)

Understanding Search Engines

How search engines work

Crawling, indexing, and ranking

Keyword Research

Identifying target keywords

Tools and techniques for keyword research

On-Page SEO

Website structure and content optimization

Meta tags, headings, and image optimization

Off-Page SEO

Link building strategies

Local SEO

Technical SEO Basics

Site speed, mobile-friendliness, and security

SEO Tools and Analytics

Google Search Console, Google Analytics

Module : Social Media Marketing (SMM)

Social Media Landscape

Popular platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube,

TikTok)

Choosing the right platforms for your business

Social Media Strategy

Setting goals and identifying target audience

Content planning and scheduling

Content Creation for Social Media

Visuals, videos, and copywriting

Engagement strategies

Community Management

Building and nurturing online communities

Handling customer service on social media

Social Media Advertising

Introduction to paid social campaigns

Audience targeting and ad formats

Social Media Analytics

Measuring performance and ROI

Module : Content Marketing

Understanding Content Marketing

Strategy and planning

Content types and formats

Content Creation

Blogging, articles, infographics, videos, podcasts

Storytelling and copywriting for digital platforms

Content Distribution and Promotion

Leveraging various channels

Content syndication

Measuring Content Performance

Key metrics and KPIs

Content audits and optimization

Module : Email Marketing

Fundamentals of Email Marketing

Building an email list

Email marketing platforms

Email Campaign Strategy

Types of email campaigns (promotional, transactional, newsletters)

Segmentation and personalization

Crafting Effective Emails

Subject lines, body copy, calls-to-action

Email design and mobile optimization

Automation and Nurturing

Setting up email automation sequences

Lead nurturing strategies

Email Marketing Analytics

Open rates, click-through rates, conversion rates

A/B testing

Module : Paid Advertising (PPC)

Introduction to PPC

Google Ads (Search, Display, Video)

Social Media Ads (Facebook, Instagram, LinkedIn)

Campaign Structure and Setup

Account structure, campaigns, ad groups, keywords

Ad copywriting and creative development

Bidding Strategies and Budget Management

Understanding different bidding models

Optimizing ad spend

Audience Targeting

Demographics, interests, behaviors, remarketing

Performance Monitoring and Optimization

Key metrics (CTR, CPC, CPA, ROAS)

A/B testing ads and landing pages

Module : Web Analytics

Introduction to Google Analytics  (GA)

Setting up GA

Understanding the GA interface

Key Metrics and Reports

Traffic sources, user behavior, conversions

Custom reports and dashboards

Data Interpretation and Insights

Identifying trends and patterns

Making data-driven decisions

Tag Management

Introduction to Google Tag Manager (GTM)

Implementing tracking codes

Module : Digital Marketing Strategy & Planning

Developing a Comprehensive Digital Marketing Strategy

SWOT analysis for digital marketing

Defining target audience and buyer personas

Budgeting and Resource Allocation

Allocating budget across different channels

Team structure and roles

Integration of Digital Marketing Channels

Creating a cohesive cross-channel strategy

Attribution modeling

Measuring ROI and Reporting

Presenting results to stakeholders

Continuous optimization

Course Duration and Format

Duration: [Specify Duration, e.g.,  months,  hours]

Format: [Specify Format, e.g., Online Live Classes, In-person, Blended]

Prerequisites: Basic computer literacy and internet knowledge.

Who Should Attend?

Individuals looking to start a career in digital marketing.

Business owners and entrepreneurs wanting to grow their online presence.

Marketing professionals seeking to upgrade their digital skills.

Students and graduates interested in the digital marketing field.

Certification

Upon successful completion of the course and final project, participants will receive a

certification from Dialify Tech.