Dialify Tech – Digital Marketing Course

Mirpur, Dhaka

Course Overview

Dialify Tech offers a comprehensive Digital Marketing course designed to equip learners with the skills and strategies needed to thrive in today’s fast-paced online business environment.

This program covers both fundamentals and advanced practices, ensuring participants are ready for real-world digital marketing roles.

Course Objectives

By the end of this course, participants will be able to:

• Understand core principles of digital marketing

• Develop and execute effective strategies

• Master SEO, SMM, PPC, Email Marketing & Analytics

• Create engaging and platform-specific content

• Manage social media presence and online communities

• Run successful advertising campaigns

• Implement SEO best practices

• Leverage email marketing for growth & retention

• Analyze data & campaign performance

• Build confidence in career-ready digital marketing skills

Course Modules & Curriculum

Module 1: Introduction to Digital Marketing

• Definition, scope & benefits

• Traditional vs. Digital Marketing

• Key channels & platforms

• Understanding customer journey

• Setting up foundations (Websites, Google My Business, Analytics)

Module 2: Search Engine Optimization (SEO)

• How search engines work

• Keyword research tools & techniques

• On-page SEO (content, meta tags, structure)

• Off-page SEO (link building, local SEO)

• Technical SEO basics (speed, mobile, security)

• SEO tools: Google Search Console, Analytics

Module 3: Social Media Marketing (SMM)

• Popular platforms: Facebook, Instagram, LinkedIn, YouTube, TikTok

• Social media strategy & audience targeting

• Content creation (visuals, videos, copywriting)

• Engagement & community management

• Paid social campaigns & targeting

• Analytics & ROI tracking

Module 4: Content Marketing

• Strategy & planning

• Content types (blogs, infographics, videos, podcasts)

• Storytelling & persuasive copywriting

• Content distribution & syndication

• Performance measurement & content optimization

Module 5: Email Marketing

• Building & managing email lists

• Campaign types: newsletters, promos, transactional

• Crafting effective subject lines & CTAs

• Email design & automation workflows

• Lead nurturing strategies

• Analytics: Open rates, CTR, conversions, A/B testing

Module 6: Paid Advertising (PPC)

• Introduction to PPC

• Google Ads (Search, Display, Video)

• Social Media Ads (FB, Instagram, LinkedIn)

• Campaign setup & structure

• Bidding strategies & budget management

• Audience targeting & remarketing

• Key metrics: CTR, CPC, CPA, ROAS

Module 7: Web Analytics

• Google Analytics setup & interface

• Understanding traffic, behavior & conversions

• Custom dashboards & reporting

• Data-driven decision making

• Google Tag Manager (tracking implementation)

Module 8: Digital Marketing Strategy & Planning

• Building a comprehensive digital marketing strategy

• SWOT analysis & defining buyer personas

• Budgeting & resource allocation

• Cross-channel integration

• Attribution modeling & ROI measurement

• Reporting & continuous optimization

Course Duration & Format

• Duration: [Specify e.g., 3–6 months / 120 hours]

• Format: Online Live Classes / In-person / Blended (choose as applicable)

Who Should Attend?

• Aspiring digital marketing professionals

• Business owners & entrepreneurs

• Marketing professionals upgrading skills

• Students & graduates exploring digital marketing careers

Certification

✔ Participants will receive a Dialify Tech Certification upon completing the course and final project.