Dialify Tech Search Engine Optimization

(SEO) Course: Outline & Curriculum

Course Overview

This comprehensive Search Engine Optimization (SEO) course by Dialify Tech, located in

Mirpur, Dhaka, is designed to equip individuals, marketers, and business owners with the

essential knowledge and practical skills to improve their website's visibility on search

engines. Participants will learn foundational SEO principles, advanced strategies, and how

to implement them to drive organic traffic, increase rankings, and achieve measurable

online success. The course covers technical SEO, on-page optimization, off-page strategies,

and performance analysis.

Learning Objectives

Upon completion of this course, students will be able to:

• Understand the core concepts of search engine optimization and how search engines

work.

• Conduct comprehensive keyword research to identify profitable opportunities.

• Optimize website content and structure for higher search rankings.

• Implement technical SEO best practices to improve site crawlability and indexability.

• Develop and execute effective link-building strategies.

• Analyze SEO performance using various tools and metrics.

• Stay updated with the latest SEO trends and algorithm changes.

• Build a professional portfolio showcasing their SEO expertise.

Course Modules & Curriculum

Module 1: Introduction to Search Engine Optimization (SEO)

• What is SEO?

• Definition, importance, and benefits of SEO

• How search engines work (crawling, indexing, ranking)

• Organic vs. Paid Search

• Types of SEO

• On-Page SEO, Off-Page SEO, Technical SEO

• Local SEO, Mobile SEO, Voice SEO (overview)

• SEO Fundamentals

• Understanding search intent

• Google's ranking factors and algorithm updates

Module 2: Keyword Research and Analysis

• The Foundation of SEO

• Why keyword research is crucial

• Understanding different types of keywords (short-tail, long-tail, LSI)

• Keyword Research Tools

• Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest (conceptual understanding)

• Analyzing search volume, competition, and keyword difficulty

• Mapping Keywords to Content

• Organizing keywords for content strategy

• Identifying primary and secondary keywords

Module 3: On-Page SEO Optimization

• Content Optimization

• Crafting high-quality, relevant, and engaging content

• Keyword integration and density best practices

• Readability and user engagement signals

• HTML Tag Optimization

• Optimizing Title Tags and Meta Descriptions

• Using Header Tags (H1, H2, H3) effectively

• Image optimization (alt text, file names, compression)

• URL Structure and Internal Linking

• Creating SEO-friendly URLs

• Strategic internal linking for improved navigation and authority flow

Module 4: Technical SEO

• Website Structure and Architecture

• Site hierarchy and navigation

• XML Sitemaps and Robots.txt

• Crawlability and Indexability

• Understanding Google Search Console

• Fixing crawl errors and indexing issues

• Website Speed Optimization

• Impact of page load speed on SEO and user experience

• Tools for speed analysis (e.g., Google PageSpeed Insights)

• Core Web Vitals

• Mobile SEO

• Mobile-first indexing

• Responsive design principles

• Schema Markup

• Implementing structured data for rich snippets

Module 5: Off-Page SEO and Link Building

• Understanding Off-Page SEO

• The role of backlinks in SEO

• Domain Authority and Page Authority

• Link Building Strategies

• Guest blogging and content outreach

• Broken link building

• Resource page link building

• Competitor backlink analysis

• Local SEO

• Google My Business optimization

• Local citations and reviews

• Social Signals

• Impact of social media on SEO (indirect factors)

Module 6: SEO Tools and Analytics

• Google Search Console

• Monitoring search performance, indexing status, and core web vitals

• Identifying and resolving manual actions

• Google Analytics

• Tracking organic traffic, user behavior, and conversions

• Setting up goals and custom reports

• Other Essential SEO Tools

• SEMrush, Ahrefs, Moz (conceptual understanding for advanced features)

• Rank tracking tools

• Reporting and Analysis

• Creating comprehensive SEO reports

• Interpreting data to make informed decisions

Module 7: Advanced SEO Strategies & Future Trends

• E-commerce SEO

• Product page optimization

• Category page optimization

• International SEO

• Hreflang tags and multi-language sites

• Voice Search Optimization

• Adapting content for conversational queries

• AI and Machine Learning in SEO

• Understanding RankBrain, BERT, and MUM

• Future predictions and staying ahead of the curve

• Building an SEO Career

• Freelancing, agency roles, in-house positions

• Continuous learning and industry networking

Project Work

Throughout the course, students will work on a real-world SEO project, either for their own

website or a provided case study. This will involve conducting keyword research,

performing a technical SEO audit, optimizing on-page elements, developing a link-building

strategy, and analyzing the results using Google Search Console and Google Analytics. The

project will culminate in a comprehensive SEO strategy document and performance report.

Tools Covered

• Google Search Console

• Google Analytics

• Google Keyword Planner

• WordPress (or other CMS for website management)

• Screaming Frog SEO Spider (conceptual understanding)

Target Audience

• Website owners, bloggers, and content creators.

• Digital marketers and marketing professionals.

• Small business owners and entrepreneurs.

• Anyone looking to improve their website's visibility and organic traffic.

Prerequisites

• Basic computer literacy and internet navigation skills.

• Familiarity with websites and online content.

• A keen interest in digital marketing and analytics.