Dialify Tech – Search Engine Optimization (SEO) Course

Location: Mirpur, Dhaka

Course Overview

This comprehensive SEO course equips individuals, marketers, and business owners with the skills to improve their website’s visibility and ranking on search engines.

Participants will gain hands-on knowledge of on-page optimization, technical SEO, off-page strategies, and analytics, enabling them to drive organic traffic, increase rankings, and achieve measurable results.

Learning Objectives

By the end of this course, participants will be able to:

• Understand SEO fundamentals and how search engines work

• Conduct keyword research & analysis to identify profitable opportunities

• Optimize content, tags, and structure for improved rankings

• Implement technical SEO best practices (crawlability, speed, mobile-first)

• Build effective backlink & off-page strategies

• Use SEO tools to analyze, measure, and report performance

• Stay updated with latest algorithm changes & trends

• Develop a professional SEO strategy portfolio

Course Modules & Curriculum

Module 1: Introduction to SEO

• What is SEO? Importance & benefits

• How search engines work (crawling, indexing, ranking)

• Organic vs. paid search

• Types of SEO: On-page, Off-page, Technical

• Local, Mobile & Voice SEO (overview)

• SEO fundamentals: Search intent, ranking factors, algorithm updates

Module 2: Keyword Research & Analysis

• Role of keyword research in SEO

• Types of keywords: Short-tail, long-tail, LSI

• Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest

• Analyzing search volume, competition & difficulty

• Mapping keywords to content strategy

• Identifying primary vs. secondary keywords

Module 3: On-Page SEO Optimization

• Content optimization: High-quality, relevant, engaging writing

• Keyword usage & best practices

• Title tags, meta descriptions, header tags (H1, H2, H3)

• Image optimization (alt text, file names, compression)

• URL structure & internal linking strategy

Module 4: Technical SEO

• Site structure & hierarchy

• XML sitemaps & robots.txt

• Crawlability & indexability (Google Search Console basics)

• Page speed optimization & Core Web Vitals

• Mobile SEO & responsive design principles

• Schema markup & structured data

Module 5: Off-Page SEO & Link Building

• Role of backlinks & authority metrics

• Link-building strategies: Guest blogging, outreach, broken links, resource pages

• Competitor backlink analysis

• Local SEO: Google My Business optimization, local citations, reviews

• Social signals & their indirect impact on rankings

Module 6: SEO Tools & Analytics

• Google Search Console: Monitoring & error resolution

• Google Analytics: Tracking organic traffic & conversions

• Rank tracking & reporting tools

• Advanced tools: SEMrush, Ahrefs, Moz (conceptual overview)

• Creating SEO reports & data-driven insights

Module 7: Advanced SEO Strategies & Future Trends

• E-commerce SEO: Product & category optimization

• International SEO: Hreflang & multilingual sites

• Voice search optimization for conversational queries

• AI & machine learning in SEO (RankBrain, BERT, MUM)

• Preparing for future algorithm updates

• Building an SEO career: Freelancing, agency work, in-house roles

Project Work

Students will complete a real-world SEO project involving:

• Keyword research & content mapping

• Technical SEO audit

• On-page optimization

• Link-building strategy creation

• Performance analysis with Google Search Console & Analytics
  👉 Final deliverable: A comprehensive SEO strategy document & performance report

Tools Covered

• Google Search Console

• Google Analytics

• Google Keyword Planner

• WordPress (or other CMS)

• Screaming Frog SEO Spider (conceptual overview)

• SEMrush / Ahrefs / Moz (conceptual overview)

Target Audience

• Website owners, bloggers & content creators

• Digital marketers & marketing professionals

• Entrepreneurs & small business owners

• Anyone seeking to improve online visibility & traffic

Prerequisites

• Basic computer & internet literacy

• Familiarity with websites/online content

• Interest in digital marketing & analytics

Certification

✔ Participants will receive a Dialify Tech SEO Certification upon course completion and project submission.